The Practical Application of Suggestion
by W. Clement Stone
You motivate others to action through suggestion. The quickest and most effective form of verbal suggestion is to give a command . . . start with an action word such as: stop, think, try, go.
Also, use positive statements with desirable key or trigger words if you want positive, rather than negative, results. Take for example the positive statement: "You can learn" as contrasted with "You can’t learn."
Now here are a few illustrations of everyday positive or negative suggestions. The key or trigger words that propel one to action are bold:
Mother: You’re a good child. Each day you’re trying to be better.
Mother: You’re a naughty child! You can’t keep out of trouble!
Wife: The Browns are coming for dinner, dear . . . try hard to get home by six.
Wife: The Smiths are coming for dinner . . . I suppose you’ll be late as usual.
Teacher: What a wonderful day to be inside! Now we’re going to take up a thrilling, exciting subject . . . the story of the electric light.
Teacher: What a miserable, depressing, rainy day!
Friend: You look so much better than the last time I saw you! You do feel better, don’t you?
Friend: I don’t think you look so well today. How do you feel?
These illustrations of suggestion are simple. But remember, universal truths are simple.
